Reactivate your old insulation leads
The people who asked about insulation and never went ahead are worth a call. The agent calls them, has the first conversation, and puts the interested ones through to your closer, live.
What a insulation call sounds like
A sample call, shortened, using the insulation template's own lines.
LeadHello?
AgentHi, may I speak with Dana?
LeadSpeaking.
AgentDana, you'd asked about insulating your home. This is Ava with Insulation USA. Are you still looking for help with that?
LeadMy house is warm enough.
AgentGood to hear. The specialist can check it over so you know where it stands. Want me to get them on?
LeadSure.
AgentIs it the attic, the walls, or both?
Dana answers. The answer is kept for your closer.
AgentThanks. Let me see if I can get someone on.
Your closer hears: "I have Dana on the line for a insulation consultation. Dana lives in Texas." with any answers, then "Recorded line." Then Dana joins the call.
What the agent asks
- First, whether they're still interested: "You'd asked about insulating your home. Are you still looking for help with that?"
- If the answer is no, one more chance, then it lets them go: "No problem. Is that because you already have your insulation taken care of, or just not a good time? I can have someone call when it suits you."
- Before bringing in your closer, the template's qualifying questions:
- "Do you own the home?"
- "Is it the attic, the walls, or both?"
The answers go to your closer in the briefing, and to your CRM if you connect one. Change, add or remove questions for each campaign; they never block a transfer.
How it answers common objections
- "My house is warm enough, or the insulation is fine""Good to hear. The specialist can check it over so you know where it stands. Want me to get them on?"
- "How much would I save?""Every home is different, so the specialist needs to look at yours first. Let me see if I can get someone on."
- "Are there rebates or tax credits?""The specialist can go over any rebates for your home. Want me to get them on?"
The agent never quotes a price or a saving and never tells anyone they qualify: questions like those go to your closer. Edit any answer, or add your own.
Who it hands off to
When the lead says yes, the agent says it will bring in "my insulation specialist" and rings your closer's number. Your closer hears a short briefing, then the lead joins the call. If your closer can't pick up, a callback is set. The agent calls as Ava with Insulation USA unless you change the name, the company or the voice.
Start with the insulation template
Its lines, answers and questions fill in for your first campaign. Upload your leads and press start. Every account gets $2 of free calls each month.