Reactivate your old lawn care leads
The people who asked about lawn care and never went ahead are worth a call. The agent calls them, has the first conversation, and puts the interested ones through to your closer, live.
What a lawn care call sounds like
A sample call, shortened, using the lawn care template's own lines.
LeadHello?
AgentHi, may I speak with Dana?
LeadSpeaking.
AgentDana, you'd asked about lawn care for your home. This is Ava with Lawn Care USA. Are you still looking for help with that?
LeadI mow it myself.
AgentThat's fine. The specialist can go over treatments and the rest, no obligation. Want me to get them on?
LeadSure.
AgentAbout how big is your lawn?
Dana answers. The answer is kept for your closer.
AgentThanks. Let me see if I can get someone on.
Your closer hears: "I have Dana on the line for a lawn care consultation. Dana lives in Texas." with any answers, then "Recorded line." Then Dana joins the call.
What the agent asks
- First, whether they're still interested: "You'd asked about lawn care for your home. Are you still looking for help with that?"
- If the answer is no, one more chance, then it lets them go: "No problem. Is that because you already have your lawn taken care of, or just not a good time? I can have someone call when it suits you."
- Before bringing in your closer, the template's qualifying questions:
- "About how big is your lawn?"
The answers go to your closer in the briefing, and to your CRM if you connect one. Change, add or remove questions for each campaign; they never block a transfer.
How it answers common objections
- "I mow it myself""That's fine. The specialist can go over treatments and the rest, no obligation. Want me to get them on?"
- "It's too expensive, or I can't afford it""Understood. The specialist can go over the options and what it would look like for you. Want me to get them on?"
- "A question about my house or the work itself""That's exactly what the specialist looks at with you. Let me see if I can get someone on."
The agent never quotes a price or a saving and never tells anyone they qualify: questions like those go to your closer. Edit any answer, or add your own.
Who it hands off to
When the lead says yes, the agent says it will bring in "my lawn care specialist" and rings your closer's number. Your closer hears a short briefing, then the lead joins the call. If your closer can't pick up, a callback is set. The agent calls as Ava with Lawn Care USA unless you change the name, the company or the voice.
Start with the lawn care template
Its lines, answers and questions fill in for your first campaign. Upload your leads and press start. Every account gets $2 of free calls each month.