Reactivate your old solar leads
The people who asked about solar and never went ahead are worth a call. The agent calls them, has the first conversation, and puts the interested ones through to your closer, live.
What a solar call sounds like
A sample call, shortened, using the solar template's own lines.
LeadHello?
AgentHi, may I speak with Dana?
LeadSpeaking.
AgentDana, you'd asked about a no-cost solar program to help with your electric bill. This is Ava with Solar USA. Are you still looking for help with that?
LeadIt's too expensive.
AgentUnderstood. The program is about lowering what you pay now, and the specialist can tell you what it would look like for you. Want me to get them on?
LeadSure.
AgentAbout how much is your electric bill in a month?
Dana answers. The answer is kept for your closer.
AgentThanks. Let me see if I can get someone on.
Your closer hears: "I have Dana on the line for a solar consultation. Dana lives in Texas." with any answers, then "Recorded line." Then Dana joins the call.
What the agent asks
- First, whether they're still interested: "You'd asked about a no-cost solar program to help with your electric bill. Are you still looking for help with that?"
- If the answer is no, one more chance, then it lets them go: "No problem. Is that because you already have solar, or just not a good time? I can have someone call when it suits you."
- Before bringing in your closer, the template's qualifying questions:
- "Do you own the home?"
- "About how much is your electric bill in a month?"
The answers go to your closer in the briefing, and to your CRM if you connect one. Change, add or remove questions for each campaign; they never block a transfer.
How it answers common objections
- "It's too expensive, or I can't afford it""Understood. The program is about lowering what you pay now, and the specialist can tell you what it would look like for you. Want me to get them on?"
- "My roof is old, shaded or covered in trees, or we have an HOA""That's exactly what the specialist looks at with you. Let me see if I can get someone on."
- "How long will this take?""Just a couple of minutes with the specialist to see if it's worth your time. Want me to get them on?"
The agent never quotes a price or a saving and never tells anyone they qualify: questions like those go to your closer. Edit any answer, or add your own.
Who it hands off to
When the lead says yes, the agent says it will bring in "my solar advisor" and rings your closer's number. Your closer hears a short briefing, then the lead joins the call. If your closer can't pick up, a callback is set. The agent calls as Ava with Solar USA unless you change the name, the company or the voice.
Start with the solar template
Its lines, answers and questions fill in for your first campaign. Upload your leads and press start. Every account gets $2 of free calls each month.